Delivery | New Products

Simplot Launches Industry's First Seasoned Fries with 40+ Minute Hold Time

Jan 29, 2021

Simplot Launches Industry's First Seasoned Fries with 40+ Minute Hold Time

Simplot today announced the launch SeasonedCRISP® Delivery+® Fries, the first and only savory-seasoned fries with industry-leading 40+ minute hold time. The new line is designed to give operators four new seasoned-fry choices that stay crisp despite rigors of takeout, delivery and drive-thru dining.

According to researchers at Datassential, 44% of takeout and delivery orders take more than 30 minutes to arrive. Today, soggy fries drive more complaints from delivery customers than any other issue.

The unique batter of Simplot SeasonedCRISP® Delivery+® Fries stays crisp even after 40+ minutes. They can even be reheated at home in a microwave in just 15-20 seconds further extending the delivery window for operators.

“With the stress of the pandemic, our operators can’t afford to disappoint their off-premise patrons,” says Mark McKellar, president of Simplot Foods. “These products make it possible to deliver a satisfying, seasoned-fry experience no matter where their customers are.”

The introduction of Simplot SeasonedCRISP® Delivery+® Fries comes on the heels of last summer’s successful introduction of Simplot Conquest® Delivery+® Fries, a line of six unseasoned cuts that also stay crisp 40+ minutes.

Now, with seasoned and unseasoned options, Simplot offers operators 10 cuts of fries specifically for delivery and takeout.

Seasoned with a savory mix of garlic and onion, Simplot SeasonedCRISP® Delivery+® Fries are a natural choice to offer as a second fry that operators can upcharge for. But, like Conquest Delivery+® Fries, they’re versatile enough to use as a primary fry for off-premise or dine-in orders. This means operators don’t have to stock a separate SKU of delivery fries for off-premise orders, helping them simplify kitchen operations and conserve freezer space.

The new SeasonedCRISP® Delivery+® line includes four popular shapes:

• Savory Battered Straight Cut 3/8", Skin On
• Savory Battered Straight Cut 5/16" x 3/8", Skin On
• Savory Battered Loops, Skin On
• Savory Battered Lattice, Skin On

“Our operators have been demanding new solutions for delivery during the pandemic,” McKellar adds. “These new fries are proof positive that we’re listening.”

For more information, recipes and product samples, please visit