Maybe you closed your doors temporarily or kept a skeleton crew for takeout and delivery orders. You’ve made it this far. Now governors are setting dates for when restaurants can fully reopen. That’s good news.
With seating capacity reduced by social distancing guidelines, it’s going to be critical to make as much as you can from every seating and keep tables turning. Now is the time to take a hard look at your menu and make sure it’s optimized for profitability and operational simplicity.
In Part 1, we discussed ways to improve the way you attract, train and manage labor as you restart operations. Part 2 covered the steps you can take to streamline and optimize your menu for profit. This article offers you some promotional and operational strategies to maximize your traffic and profitability.
You know what moms would like for Mother’s Day? A break from cooking. Many operators scored a welcome success with Easter-themed to-go meals over the recent holiday weekend. With shelter-in-place orders continuing, it’s a smart idea to begin planning how you can make Mother’s Day delicious for moms in your area, while bringing in some additional revenue.
Here are some links we’ve gathered from around the Internet to help keep you informed during this unprecedented time.
If you’re like most operators, your dining room is quiet (perhaps even closed), your staff is worried, and your shelves are full of food you’ve already paid for. What can you do right now—today—to protect your business through this crisis?
This short guide is designed to give you answers to these questions and more. While every restaurant is as unique as its owner, we hope this provides a jump start to help you move faster and more successfully as you get going with to-go.
Even as authorities have shuttered restaurants to slow the coronavirus outbreak, many are allowing takeout and delivery to continue. If delivery and takeout (including drive-thru) are new to your operation, you probably have a lot of questions.
For the restaurant industry, the coronavirus has been devastating. Owners, employees and suppliers are struggling to cope with the extreme disruption and dislocation. This brought to mind another catastrophic event for Simplot rep Nick Niemenski: Hurricane Katrina.
“Comfort food” isn’t just an indulgence, especially in times of social distancing. Comfort food has real, psychological and social benefits for many, and operators are shifting menus to help deliver comfort-based menu items people are craving. In Cary, N.C., operators of Postmaster, a high-end prime rib restaurant, switched to offering takeout cheeseburgers—both to meet demand for comfort food and so their margins made more sense in the age of delivery.
We’re all pulling together to help support our operators and their communities during this unprecedented time. In every large-scale emergency, we have always been inspired by how individuals innovate and how others can take those good ideas and adapt them.
As we head into the second (or for some operators third) week of stay-at-home guidelines from state and federal governments, operators are reporting plummeting sales and empty dining rooms. Here Simplot Corporate Executive Chefs Roberto Roman and Michael Zeller offer timely advice for breakfast- and lunch-focused operators new to takeout, delivery and grab-and-go service.
The statistics are staggering: 86% of consumers are using eating off-premise at least monthly.1 And a third are using it more than they did a year ago.2 Even more exciting is that food delivery is expected to grow in the double digits - -12% per year over the next five years.
When I first started working in restaurant kitchens, a big-deal chef told me something I have never forgotten. He pointed to a somewhat questionable side of asparagus I was plating and said, “to us, this is one of 400 covers. But to the guy sitting at table 8, this is his one and only dinner.”
With the current shelter-in-place orders, delivery, takeout & curbside pick-up orders are rising fast. Learn 4 key ways to serve better fries off-premise.