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Malaysia Food Trends 2022

Jun 16, 2023

Malaysia Food Trends 2022

After enduring lockdowns, Malaysians are certainly eager to break free and explore, play, and embrace new experiences. We will be looking for joyful products that enhance the flavours, colours, textures, aromas, and interactivity that food and drink can offer.  Here’s a quick look at the food and beverage trends in 2022:

1. Plant-based foods 

People are actively seeking plant-based products as these products are healthier and better.

overhead shot of vegetables breads and bowls on a table top

2. Reducetarianism

Lesser consumption of meat, diary and eggs. 

we reduce sign

3. Demand for Sustainability

Cutting back on food waste to reduced packaging, sustainability will be top of mind. 

zero waste sign

4. Turmeric is King

Reigns supreme as a superfood.

whole and ground turmeric

5. Food Delivery is Staying

It has become a part of their daily lives. 

food delivery sign on tablet

6. Spud Milk

A new category of dairy-free milks from humble grains and potatoes are on their way to disrupt the vegan milk alternatives sector. 

jars of milk with potatoes

7. Healthier Lifestyles

The growing emphasis on healthy eating, the popularity of organic foods, and expanding food sensitivities are driving growth in the worldwide health and wellness food industry. Organic, range-fed, low-carb, dairy-free, and gluten-free trends are all by products of consumers’ desire for a healthy lifestyle. Furthermore, recent health panic epidemics, such as the COVID-19 pandemic, have popularized the intake of healthy foods to enhance immune responses.

healthy lifestyle sign

8. Novel and Experimentation

Although Malaysian cuisine remains popular, ambitious customers are increasingly seeking out food and drink products that push the boundaries of indulgence and challenge their sensory perceptions. The desire of consumers for a wider selection of distinctive cuisines gives operators the possibility to develop new menu items.

overhead shot of a table with food and hands reaching in