Simplot Introduces New Delivery-focused Fry That Holds 40+ Minutes

Jul 13, 2020

Simplot Introduces New Delivery-focused Fry That Holds 40+ Minutes

Simplot has begun shipping a new line of fries that operators around the world have been waiting for: fries that stay crisp 40+ minutes after cooking—longer than any other fries in the industry! What’s more, they can be reheated to perfection at home in the microwave by their growing base of off-premise customers.

The new brand is called Simplot Conquest® Delivery+®.

“These new fries outperform anything on the market in terms of holding capability, and it couldn’t come at a better time for our operators,” said Mark McKellar, president of Simplot Foods. “Fries are the most popular and profitable food item on most menus. With the explosion in off-premise dining, operators simply cannot afford soggy fries anymore.”

Crisp fries. Here. There. Anywhere.

Hold time refers to a cooked fry's ability to maintain crispness over time. Simplot Conquest® Delivery+® Fries owe their remarkable holding capability to a revolutionary new, starch-based clear coating. This coating resists sogginess caused by the steam trapped within takeout and delivery containers when hot items like fries are placed inside.

Beyond its industry-leading holding performance, operators can also look forward to:

Operational versatility:

With its light clear coat, these fries can easily be used for everyday dine-in orders too. This simplifies kitchen operations for those who don’t want to stock a separate SKU just for delivery, takeout or drive-thru.

Greater patron satisfaction: Conquest® Delivery+® Fries are crisp on the outside, fluffy on the inside with great potato flavor. From a customer’s point of view, they’re just great fries.

Reheat-ability: As mentioned above, 20 seconds in a microwave restores them to fresh-from-fryer temperature and crispness (when done within an hour of cooking or 30 minutes of delivery). This feature radically expands the delivery window for operators, and will be welcome news to fry lovers at home.

Excellent profitability: Their Extra Long Fancy length fills containers and plates with fewer strips.

Less waste: Longer holding time means fewer fries become that inedible and have to be discarded.
Simplicity: Simplot Conquest® Delivery+® Fries don’t require any proprietary sleeves or containers to maintain their crispness.Simplot recommends vented paper or cardboard packaging for best results, but most properly ventilated materials will do.

Available in 5 premium cuts for a wide range of needs

Simplot is introducing Conquest® Delivery+® in five popular cuts to match the themes and preferences of different operators.You can choose from:

  • ¼” shoestring
  • 3/8” straight cut
  • 3/8” straight cut, skin-on
  • ½” crinkle cut
  • And an eye-catching cut dubbed the“Tin Roof Fry” with a wavy shape that’s especially crisp.

Don’t wait to switch your underperforming fries

Off-premise ordering via delivery, takeout and drive-thru were already trending up over the last few years.But since COVID-19 hit, off-premise has greatly accelerated.In April 2020, 70% of fry orders were consumed at home, and this trend show is likely to persist even after the pandemic subsides**:

  • Nearly 1 in 3 consumers plan on eating inside restaurants less@
  • 40% say they’re likely or very likely to continue getting restaurant orders delivered*
  • 48% say they’re likely or very likely to continue getting restaurant orders via carryout*

Clearly having a solution for off-premise fries is vital to the health of any operator. With the introduction of Conquest® Delivery+® Fries, the choice to switch to an off-premise-friendly fry has become even easier. No other fries on the market offer this combination of benefits, performance and range of cuts for delivery, takeout, drive-thru and dine-in.

Contact your Simplot sales rep or ask your distributor for free samples

Learn more about Simplot Conquest® Delivery+® Fries
Contact your local Simplot sales or distributor to request free samples. Tasting is believing!

**The NPD Group/CREST®, April 2020

@ Datassential, 2020

*Technomic Foodservice Monitor 10thEdition, May 22, 2020